Introduction
This Privacy Policy explains how MattressReviews, an affiliate-supported review and comparison site operated by EmptyHorizon LLC, collects, uses, and shares information when visitors browse the site, submit a contact form, or interact with advertising and affiliate links. It applies to information collected through the website and related communications. Because the site relies on third-party services, some data handling may also be governed by those providers’ own policies.
This policy is meant to describe general practices in plain language. It does not cover every possible downstream use by third parties, and individual experiences may differ depending on browser settings, consent choices, and the services used.
Information We Collect
MattressReviews may collect information that visitors provide directly, as well as information collected automatically when pages load or links are clicked. This may include:
- Contact form submissions, such as name, email address, and message content.
- Cookies and similar technologies used for analytics, session management, and advertising measurement.
- Ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid when present in a URL or associated landing page.
- Referrer data showing the page or source that sent a visitor to the site.
- Device and browser information, including IP address, user agent, operating system, and general location derived from network data.
Some of this information may be collected automatically by analytics, hosting, or advertising tools. Results vary based on browser controls, consent settings, and platform configuration.
How We Use Information
Information is used to operate the site, measure traffic, and understand whether content and links are working as intended. Common uses may include site analytics, conversion tracking, fraud prevention, and responding to contact requests sent through the website.
When a visitor submits a message, the information is generally used only to review and respond to the request, maintain records of the communication, and improve future support. Some customer reviews describe clearer responses and better routing when contact details are complete, although results vary based on message content and volume.
Third Parties
MattressReviews is an affiliate-supported review and comparison site, so third-party services may receive information in connection with ads, link tracking, hosting, or email delivery. Those third parties may include:
- Google Ads, which may use cookies or similar identifiers for ad delivery and conversion measurement.
- Microsoft Ads, which may process click identifiers and related traffic data.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, which may track clicks, referrals, and resulting actions.
- The hosting provider, which may process server logs, IP addresses, and security-related data.
- The email provider, which may process messages sent to and from the contact address.
Each third party has its own privacy practices, and visitors may need to review those policies for more detail. This site does not control how outside platforms retain or use information after it leaves the site.
Cookies & Similar Technologies
Cookies, pixels, tags, and comparable technologies may be used to keep the site functioning, remember preferences, measure performance, and support advertising attribution. Some cookies are necessary for basic operation, while others help analyze how visitors move through pages or interact with outbound offers.
Visitors can often manage cookies through browser settings, consent banners, or ad-settings tools offered by the relevant platform. Blocking certain cookies may affect site features or reduce the accuracy of analytics and conversion reporting.
Your Rights
Depending on where a visitor lives, privacy laws may provide rights to access, delete, correct, or receive a copy of personal information. Some laws may also allow an opt-out from targeted advertising or the sale or sharing of personal information, where applicable.
For GDPR, CCPA, and similar laws, requests are generally reviewed on a case-by-case basis. Additional verification may be needed before a request can be fulfilled. Some users may also adjust browser settings or platform-level controls to limit tracking, though results vary based on device and service configuration.
Data Retention
Personal information is retained only as long as reasonably necessary for the purposes described in this policy, including operating the site, handling correspondence, maintaining records, and meeting legal or security obligations. Retention periods may vary depending on the type of data and the reason it was collected.
Analytics and advertising data may be stored by third-party platforms according to their own retention schedules. EmptyHorizon LLC may delete or anonymize data when it is no longer needed, but some records may be kept where the law requires it or where there is a legitimate business need.
Contact for Privacy Requests
Privacy requests may be sent by email to support@emptyhorizon.com. The site is operated by EmptyHorizon LLC.
Postal mail may also be sent to:
EmptyHorizon LLC
8401 Mayland Dr Ste A
Richmond Va 23294
Please include enough detail to identify the request, such as the relevant page, email address, or other identifying information. Individual experiences may differ, and some requests may require additional information to verify identity or locate the relevant records.